#BULK EMAIL MARKETING SOFTWARE HOW TO#
How to personalize email marketing campaigns - 5 easy steps to personalize & send marketing emails.Why & how to distribute a press release by email - email marketing is not only about promoting products or services by direct emails to potential customers.The importance of customizable bulk email software.Our bulk email software lets you use the already-familiar Office Outlook interface, to compose the messages.Įasy Mail Merge is designed to work as an Outlook add-in and it supports all Outlook versions starting from Microsoft Office Outlook 2000, including the newest version of Microsoft Office Outlook 2007. When you compose the email message, it is important to use a bulk email software that allows you to use and insert various email features, such as setting up the message priority, use HTML or plain text, request a read-receipt and so on. For example, you can choose to send no more than 5 emails per minute. This way, you can opt to send only a few emails at a time, scheduling sessions at pre-defined periods.
Use a bulk email software capable of scheduling bulk emails, like Easy Mail Merge.
Even if these emails pass the filters of your own mail server provider, they will likely get your email address black-listed on anti-spam servers, due to the high frequency of outgoing bulk emails.Īs a result, if you plan to send hundreds or thousands of bulk emails, it is essential not to send them in a single session. Unless you are sending the bulk emails from a country that is not compliant with the CAN-SPAM Act, sending all bulk email messages at once is very likely to cause you trouble, as your email provider will catch all emails and suspend your account. Never send all your bulk emails all at once! All you have to do is to import the variable fields (for example, first & last name, city, product preferences, etc) from Outlook Contacts or a generic CSV file. Using a bulk email software, such as Easy Mail Merge, you can easily insert personalized text in your bulk email session. According to Jupiter Research (2006), inserting a person's name into an email increases open rates by as much as 10%. Statistics say that 88% of email marketers are using or considering to use some sort of personalization for their outgoing marketing emails. Using bulk email software to personalize mass emails
Using the right bulk email software, capable of personalizing the email content and sending the emails one by one, you are likely to greatly increase the success rate of your marketing emails. So, our answer is: if bulk email messages are not sent all at once and they are only sent to people who subscribed to receive your marketing emails, then bulk emails are not spam. When you send bulk emails, make sure your messages do NOT violate the Acceptable Use Policy (AUP) of email or internet service providers. Never send your bulk emails all at once, never send them to persons that are likely not to be interested in your offer. From our point of view, if the emailing job is done right, "bulk email" is synonym to a marketing email. Often people refer to "bulk emails" as spam or junk emails, because the term "bulk" leads to unsoliticed, mass emails. Home > Email Marketing > Bulk Email Softwareīulk Email Software Bulk emails are SPAM? Bulk Email Software: How to Send Bulk Emails